For several years 24MX has been a key player in the off-road market thanks to the performance of its online shop and the wide range of products for riders, motorcycles and an extensive variety of accessories essential to daily riding activities.
24MX’s DNA is not limited to just digital as it also aims to be active on the field of play by supporting organisations, and moto club tracks at each level of the sport, from amateur competitions to top national and international levels.
As one of the oldest international off-road competitions dating back to 1913 and the longest standing enduro race worldwide, the FIM International Six Days of Enduro (ISDE) is the perfect mix, bringing together top international teams from five continents and skilled amateur club teams in the same mass event.
While coming on board for the ISDE, 24MX a company born from the digital world joins the history and supports the strong values of the event and therefore are proud to become an official sponsor of the 2021 edition in Italy. A country that is a stronghold of the European enduro market and a leading nation in enduro sport, thanks to its rich history and numerous FIM World Champions.
Loyal to its sports’ supporting commitments the 24MX partnership at the event aims to achieve several objectives: to provide direct help to the local moto clubs, to be close to the fans and daily enduro riders with special offers, as well as sharing the passion for the ISDE by spreading content thanks to the brand’s wide community.
The ISDE is a demanding race, especially this edition potentially. As clearly announced since the first mention of the event “a taste of Italian style enduro” is quite an indicator of the race toughness which will emphasise the merit of the teams and riders who are able to cross the finish line on the last day. Thanks to the association with 24MX, a passionate sport brand, this special moment will be highlighted to greet all the successful riders.